The Doctors Talk to Her. The Apps Talk to Her. This Is For You.
You're not clueless. You're not lazy. You're just the only one without an instruction manual. Until now.
The Doctors Talk to Her. The Apps Talk to Her. This Is For You.
You're not clueless. You're not lazy. You're just the only one without an instruction manual. Until now.
One-Time Payment. Lifetime Access. No Subscription.
Here's What Nobody Tells You
Week 12
She's exhausted. Constantly. You don't know if this is normal or something's wrong. You Google it. The results are terrifying and useless.
Week 20
Ultrasound day. The tech is pointing at grey blobs on the screen. You're nodding like you can see a baby. You can't see anything. Everyone's crying happy tears. You're just confused.
Week 35
Standing in the shop at 9pm. Phone's dead. Trying to remember if she said "nipple cream" or "nipple pads" and what the hell either of those even are.
The advice you get?
"Be supportive."
Cool. How?
The App
Your Pocket Survival Guide
It's 2am. She can't sleep. You don't know if this is normal or if you should be worried. Open the app. Get the answer right now.
Week-by-week tracker tells you exactly what's happening in her body right now—and what to expect next week.
Birth Day Game Plan walks you through labor like a playbook. Six stages. What to do at each one. When to actually go to hospital.
Mental health tools for when you're both losing it. Breathing exercises that actually work. Daily check-ins to track how you're doing.
Gear registry with honest reviews. What you actually need vs. what they're trying to sell you.
Best for: Dads who need answers right now, not next week.
Free to start. $14.99 one-time for premium.
(No subscription bullshit.)
The Book
Everything We'd Talk About Over A Beer
This isn't a medical textbook. It's 40 stories from dads who've been through it—the relationship shifts nobody mentions, the anxiety you're not supposed to admit, and how to actually be useful during labor.
Week-by-week guide from YOUR perspective. What she's going through. What you're probably feeling. What actually helps.
Real stories from dads who screwed up and figured it out. No judgment. Just honesty.
Labor prep that goes beyond "hold her hand." What to pack, when to push back on staff, and why you're more important than you think.
First weeks survival because nobody talks about how hard the homecoming actually is.
Best for: Dads who want to feel prepared, not just informed.
Read one story. If it doesn't sound like something you'd hear from a mate at the pub, get your money back.
$19.99 digital
$29.99 paperback
$34.99 hardcover
Stop Winging It
App + Book Together
Most dads read the book in first trimester—builds the foundation. Then use the app daily—keeps you in the loop. Together = actual confidence, not just information overload.
$49.98 $39.99
What Dads Are Saying
Real stories. Specific moments. No generic praise.
"Week 38. Wife went into labor. I had the Birth Day Game Plan pulled up on my phone. Knew exactly what stage she was in, what to expect next, when to actually go to hospital. Felt like I'd done this before."
"My wife's OB asked if I was a doctor because I knew what "effacement" meant. Nope. Just read the book."
"Week 28. She woke up crying at 2am, convinced something was wrong. Opened the app. Showed her it was normal Braxton Hicks. We both went back to sleep instead of driving to the ER."
"Bought the bundle in first trimester. Read the book in a weekend. Now I open the app every morning to see what's happening this week. Actually feel like I know what I'm doing for once."
See The App In Action
Here's what you get when you stop winging it
Your Dashboard
Open it up. Know exactly what week you're in, days until baby, and what to focus on today.
Birth Day Game Plan
Six stages of labor. What to do at each one. Checklists you can actually use when shit gets real.
Test Yourself
Quick quizzes that tell you what you actually know vs. what you think you know.
Mental Health Check-ins
Track how you're actually doing. Breathing exercises when anxiety hits. Nobody talks about dad stress, but it's real.
Gear That Matters
Skip the $400 wipe warmer. Here's what you actually need, what's nice to have, and what's a waste of money.
Week-by-Week Guide
What's happening this week. What to expect. What you can actually do to help.
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Still Here?
You've got two options:
- 1. Wing it. Hope you figure it out. Google stuff at 3am when you're panicking.
- 2. Spend less than a decent meal and actually know what you're doing.
Your call.